I recently spoke at the Creative Freelancer Conference in Denver (part of the How Design Conference) and led a "Lunch and Learn" table discussion. I asked the attendees to write down their burning questions about social media marketing. As I suspected, most of the folks - who were predominantly graphic designers and web designers, with a photographer and traditional marketer in the mix - were at the very early stages of thinking about social media tools for marketing themselves to potential clients.

Below are the questions I received and the (paraphrased) answers I gave.

Social media is a blanket term to describe websites and web tools which allow for user communication and interaction.

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